It’s questions and ACTIONS Friday!
Today’s question comes from Nick, who writes:
“I’ve got a small business coaching practice and do ok with offline referrals. A friend in the 500+ super networker category says I gotta use LinkedIn. He says he gets business there, but never gets specific.
I wonder: Is it worth spending time on LinkedIn and will I get a return?”
Nick, thanks for your question and I’ve often wondered the very same thing!
I’ve been on LinkedIn for years, maybe 2–3 months after their site went live.
The first two years my profile was up, I didn’t do too much with it except tweak the text when someone sent a connection invite—or when I remembered to stop by.
Fast forward a bit—in the past 2 years or so, I’ve done a bit more with my account. And as of 2016, I have some very definite thoughts on the use of LinkedIn for coaches and consultants, and a few suggestions to get the most bang for your buck.
This is another info-packed but short-form show, so let’s get cookin’…
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And now back to the show!
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