Should Business Coaches Use LinkedIn? – CLS025

By Corbin Links

should business coaches use linkedin? - cls025 - image

It’s questions and ACTIONS Friday!

Today’s question comes from Nick, who writes:

“I’ve got a small business coaching practice and do ok with offline referrals. A friend in the 500+ super networker category says I gotta use LinkedIn. He says he gets business there, but never gets specific.

I wonder: Is it worth spending time on LinkedIn and will I get a return?”

Nick, thanks for your question and I’ve often wondered the very same thing!

I’ve been on LinkedIn for years, maybe 2–3 months after their site went live.

The first two years my profile was up, I didn’t do too much with it except tweak the text when someone sent a connection invite—or when I remembered to stop by.

Fast forward a bit—in the past 2 years or so, I’ve done a bit more with my account. And as of 2016, I have some very definite thoughts on the use of LinkedIn for coaches and consultants, and a few suggestions to get the most bang for your buck.

This is another info-packed but short-form show, so let’s get cookin’…

What You Will Learn

  • A direct answer to Nick’s question: should he use LinkedIn at all? And why or why not?
  • The three–and only three–main reasons to consider using LinkedIn, especially if you’re just starting out.
  • How much time—exactly—should you spend on your LinkedIn profile. (Plus my suggested tool to make short work of it and build a client-inducing profile.)
  • Do all the LinkedIn “super networkers” (those folks with the big “500++ connections”) really do a lot of business there? If so, how much direct cash money does it equate to?
  • The main two things LinkedIn is used for today. (And they may not be what you were hoping to hear.)
  • One other way to think about using LinkedIn, which can help boost your Internet-facing exposure.
  • And of course, since it’s “Questions and ACTIONS” Friday, there is homework to do…

Today’s show is brought to you by Coaching Profits Intensive. The new full length coach to help you get a profitable coaching business up and running in as little as 30 days.

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And now back to the show!

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Resources

  1. Visit Episode 16 and download the business-boosting online profile builder tool.
  2. Subscribe to The Corbin Links Show VIP List for FREE access to the LITE version of Coaching Profits Intensive. 7 weeks of business-building goodness delivered right to your mailbox. Plus other bonus trainings, members-only episodes, my (in)famous Mondays Rock letter, and more! WARNING: Severe business, health, and life-boosting power inside the VIP List. It will cost you your email.
  3. And when you’re ready to take it up another notch—or 1000—then go big on the full Coaching Profits Intensive course.
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About the Author

Corbin Links -- Business Growth and Automation Consultant, Trainer, Author, BMI Nutritionist, Health Nut, Podcaster, Blogger, and Other Duties as Required.

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