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Score a 1-Page Marketing Knockout With Allan Dib – CLS024

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Allan Dib - Author of the 1-Page Marketing Plan - Image

You’ve heard me talking about ground up business building for the past few weeks. I’ve covered a lot recently from my new course and other material.

But what you HAVEN’T heard me talk too much about yet is marketing. Sure—we’re getting there in our current multi-part series.

But then I thought: why not bring on one of the premier marketing experts to discuss something near and dear to us all:

How to get our marketing up and running and turbocharge it, in….

…are you ready for this?….

ONE PAGE

That’s not a typo.

In fact, the master of the one page marketing plan joins us today from that great land down under. On this episode, I’m joined by none other than Allan Dib, international coach, consultant, business builder, author, and creator of the 1-Page Marketing Plan book and system.

This was a really fun, inspirational, and powerful interview. Hope you enjoy hearing it as much as I did talking with Allan.

Be sure to take lots of notes, and check the resources at the end for Allan’s book.

If you care anything about marketing, or just wish it could be simpler, faster, and more effective—this is YOUR episode.

What You Will Learn

  • Forget the “80/20” rule and learn what 64/4 means to your business and marketing. (Warning: this could very well blow your mind!)
  • How to achieve the right trade-off balance between planning and action.
  • One of the best examples I’ve heard for describing marketing and audience segmentation. (Think “photographer” – but with a twist…)
  • Allan’s recommended tools and strategies
  • HOW to use the free downloadable 1-Page Marketing Plan handout
  • A quick but effective way to filter potential consulting clients
  • And much more

Listen UP! Review The Corbin Links Show on iTunes

Resources

Got Questions?

Stuck? Have a question? Want to take your business out of “suck” mode and into “mutation & success” mode? Check the handy contact form, or hit me on Twitter

Are You Making These Coaching Business Pricing Mistakes? – CLS022

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Do you make coaching business pricing mistakes? Bet you’ll find at least one on today’s list. (I know I did!) Let’s get that fixed up!

Today is part two of our mini series on pricing, packaging, and pricing. Last week (https://corbinlinks.com/cls020), I dove deep into the topics of coaching packages, pricing models: hourly, fixed, hybrid pricing and a ton of other stuff. If you somehow missed it, hit the ‘pause’ button and give CLS020 a listen.

Then come on back here!

If you’re anything like me, you’ll see yourself or at least your past self in the “don’ts” list. And hey—that’s ok. I’m sharing this information so we can all be better at pricing, selling, and delivering awesome coaching packages to our clients.

And there’s one other not-so-little thing to share:

My new course: Coaching Profits Intensive is here! I’ll be sharing links, details, and enrollment information in today’s show.

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Today You Will Learn

  • 5 things to never do when pricing your services, or creating client price proposals.
  • 6 things to always do when pricing your services, or creating client price proposals.
  • Why the big grand “race to the bottom” is one you’ll never win, and don’t want to enter.
  • How your choice of clients reflects on you, your pricing, confidence, negotiation skills, and income.
  • Why walking away from money can actually MAKE you more money, and help more clients in the process.
  • What many clients forget, but you should always remember.
  • And of course—you’ll learn about where and how to take your next big business move….(hint: Coaching Profits Intensive…)

Lots to do and talk about, so let’s get it going!

Listen UP! Review The Corbin Links Show on iTunes

Resources

How Should I “Get the Word Out” For My New Business? – CLS003

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Today is the very first edition of the new Friday podcast: Question and Action Friday. And I’ve got a great question and action to share!

We all have to start somewhere, and starting off on the right foot can help us reach our goals and dreams a whole lot faster.

If you have a new coaching or consulting business, you have a LOT of questions. And Marla asks a classic:

“How can I ‘get the word out’ in my new coaching business?”

Let’s find out!

What You Will Learn

  1. 3 ways to find new clients when you’re first starting out.
  2. What you don’t want to focus your efforts on. Instead, focus 99% of your energy on this:…..(tune in to discover)
  3. Do you need a big portfolio to start your business?
  4. What should you send potential new clients and contacts to really help them.
  5. Your Friday action steps for this week.

Listen UP!iTunes button

Got Questions?

Share them! Three quick and easy ways to have your question answered on The Corbin Links Show:

  1. Reach out and contact us at CorbinLinks.com. This is the #1 best way, as our whole team is notified when your question arrives.
  2. Hit me on Twitter: @corbinlinks
  3. If you’re a VIP Member, just reply to any of our emails with your question.

Quick reminder: The Corbin Links Show is now running twice per week. Wednesdays are the regular full-=length episodes. Fridays are Q & A (questions and actions).

A big THANK YOU! to all the listeners and supporters of Season 1, and the Bangin’ Your Business Show. You made it possible to expand the show and keep improving it week after week.

Like the show? How about a value exchange with a review on iTunes? Takes just a moment, but your feedback is so much appreciated. Head over to https://corbinlinks.com/itunes.

How to Master Case Study Marketing – BYB034

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Having a new case study—or 3—is a wonderful thing. Case studies mean you are doing client business, your portfolio is growing! But now what? How do you recoup the time, money, and energy spent creating your business case study? After all, as great as case studies are, they do take time and effort that could otherwise be used on billable work.

What are some of the most effective ways to market them? In today’s part two of the business case study series, I’ll share some practical strategies you can use right now—today—to market your case studies.

More than a green, more than protein, more than plain old vitamins and minerals, it’s…..well I’ll keep you in suspense. But in today’s Bangin’ Your Health Segment, I’ll share an amazing super green leaf that has energy, power, and so much more. It’s starting to get trendy, and you may have heard of it recently, but there is a LOT to this story. We use it every day topically and in drinks, and have noticed visible differences. Stay tuned…

And in today’s Productivity Segment, I’ll share a couple of inexpensive, but creative ways to extend your monitor real estate and get some of that “multi-monitor productivity” – but without the 2nd monitor. I use a variation of this highly portable setup when traveling, and it’s a strong productivity boost. Can’t wait to share it with you.

In fact, there’s so much to share that we should just do it. Let’s go!

What You Will Learn:

  • 10 field-tested strategies to take your case study marketing to new levels.
  • Step-by-step guide to market your business case study for maximum results.
  • What not to do when marketing your business case studies.
  • What “miracle leaf” can add protein, minerals, energy, vitality, vigor and more to your life.
  • A simple, yet powerful 3-ingredient recipe for a super skin balm.
  • How to create an inexpensive, but portable and travel-friendly multiple monitor setup.
  • A full update on everything that’s been happening at BYB HQ.

Resources

  1. Part One of the Two-Part Series on Business Case Studies
  2. Join the Bangin’ Your Business VIP List
  3. Duet Display – Get that second-monitor experience on the go, and boost your productivity. Or, watch the demo on their site.
  4. Amazing Aloe

Listen Up!

Growth Hacking Your Business for Fun and Profit – BYB013

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What if I told you it’s not only possible to grow your firm like the pros, but do it in a tiny fraction of the cost? Even if you’re not a super-technical coder person?

Well, today Bangin’ Your Business is joined by two growth hacking experts who can help startups and businesses of all sizes——even brand new ones——compete with the big guns.

Today’s episode rolls business, marketing and productivity into one super-charged interview. So grab your favorite beverage and a notepad (or note / dictation app if you’re driving or working out) and let’s bang on some growth hacking.

Topics covered on today’s show include:

  • The biggest mistakes startups make, and how to avoid them.
  • Growth hacking, what it is——and isn’t.
  • How to grow a business like the pros with a shoestring budget.
  • How to exploit programming, APIs, and traditional IT technologies with little or no IT, programming, or technology background.
  • Specific growth and marketing hack examples.
  • The power of connection, showing up, and being consistent.
  • How to sell unknown, but potentially HUGE results to large enterprises.
  • And tons more!

Grab your favorite note-taker and a beverage and let’s roll!

NOTE: This interview was recorded via Skype across two continents, different equipment, and time zones. There is a bit of backdrop noise here and there.

Resources From This Episode

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